Xiaomi Expands EV Ambitions in Europe, Hires BMW Veterans for New Munich R D Center

Xiaomi is intensifying its European electric vehicle (EV) strategy by establishing a research and development center in Munich. The company has recruited at least five former BMW executives to bolster its EV development plans. The new R&D center will play a crucial role in Xiaomi's future European expansion.

  • Xiaomi, the world's third-largest smartphone manufacturer, entered the EV market with the SU7 sedan.

  • The SU7 has surpassed Tesla Model 3 in the Chinese market.

  • Xiaomi aims to sell its cars abroad starting in 2027.

  • The project is led by Rudolf Dittrich, a former BMW manager with 15 years of experience.

  • Other ex-BMW specialists, including Dusan Sarac and Jannis Hellwig, have joined the vehicle development and integration efforts.

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