Salesforce CEO Marc Benioff announced in June 2025 that artificial intelligence (AI) manages between 30% and 50% of the company's workload.
This marks a significant step in the "digital labor revolution," reshaping tasks from coding to customer service. AI's role is not just about efficiency; it's a fundamental shift in how work is conceptualized.
AI systems handle tasks like writing code and managing customer interactions. This shift raises questions about scalability and reliability, which Salesforce is addressing by refining AI models and integrating them with human supervision.
The adoption of AI prompts discussions about its impact on jobs and the need for upskilling. Benioff envisions AI altering work across industries, creating efficiencies but also demanding new ethical frameworks.
The challenge is to harness this revolution while mitigating risks, ensuring AI's benefits are shared across the workforce and society.