Pinterest Enhances Visual Search with Ai for Personalized Fashion Discovery

Pinterest has introduced a new AI-powered visual search feature for women's fashion in the UK, US, and Canada. The tool uses visual language models (VLMs) to help users describe and refine their style ideas. It allows users to interact with image pins to discover and shop for items that match their personal tastes. The new feature provides a 'vocabulary' for visual ideas, enabling users to search using a combination of images and text. Users can refine search results by style or occasion, making it easier to find specific items. Pinterest aims to provide a personalized discovery experience, helping users turn inspiration into reality.