Meta to Use Ai to Enhance Ad Targeting and Content Creation

Meta is integrating AI to improve ad targeting and content creation for advertisers on Facebook, Instagram, and Threads. The AI will identify new targeting methods beyond existing user categorizations and suggest strategies advertisers may not have considered. Meta's AI tools will also assist advertisers in writing ad copy and generating alternative ad versions. Google is also using AI for more effective advertising, with tests showing AI-targeted ads outperforming traditional methods. Meta plans were shared with investors during an earnings call earlier this week. This follows similar moves by Google, highlighting a growing trend of leveraging AI to refine advertising strategies.