OpenAI has recently updated ChatGPT to include e-commerce functionalities, enabling users to directly search for and purchase products within the chatbot [1, 7, 11]. This update allows users to view product links, images, and reviews when making shopping-related queries [15]. The new e-commerce features are available across all versions of ChatGPT, including free accounts [1, 7, 9].
These features are powered by the GPT-o3 model and DeepResearch tool [4, 5]. According to OpenAI, the shopping tool will focus on electronics, home goods, fashion, and beauty products [11, 18]. The product results are chosen independently and are not ads [1]. OpenAI has stated that the shopping tool in ChatGPT will not be ad-based and will not receive commissions on transactions, setting it apart from Google's approach [13, 14].
This move intensifies the competition between OpenAI and Google, potentially transforming online searches and shopping experiences [15, 20]. The integration includes personalized product recommendations, images, user reviews, and direct purchase links [15]. Additionally, users can access ChatGPT search via WhatsApp for real-time information [1, 9].