Google Places Ads in Ai Chatbot Conversations to Monetize Ai

Google is now placing ads within AI chatbot conversations, signaling a significant shift in how the company intends to monetize artificial intelligence. This move comes as AI-powered search tools like OpenAI's ChatGPT and Perplexity gain popularity, posing a challenge to Google's dominance in online search. The company is expanding its AdSense for Search program to include chatbot interactions, having already tested this with AI startups like iAsk and Liner. A Google spokesperson confirmed that AdSense for Search is now available for websites looking to display relevant ads in their conversational AI experiences. While Google's Gemini chatbot remains ad-free for now, this development highlights the company's preparations for a future where users rely less on traditional search and more on conversational AI. Search ads generated over $198 billion for Google in 2024, representing nearly 60% of Alphabet's revenue. The ads appear within the chat interface; AI startup iAsk places ads below AI-generated responses, while Liner displays ads tailored to the user's research query. Generative AI is costly to operate, and companies are exploring various monetization methods. Other startups, including Koah Labs and Perplexity, are also experimenting with ad-based models.