Amazon Prime Video is piloting AI-supported dubbing on 12 films and series, including 'El Cid: La Leyenda,' 'Mi Mamá Lora,' and 'Long Lost.' The company emphasizes a hybrid approach, pairing voice actors with AI to ensure quality dubs, initially in English and Latin American Spanish.
This initiative aims to enhance content accessibility, but raises concerns among voice actors about job security, as AI-generated voices become more realistic.
Similar AI dubbing tools have been introduced by Spotify and YouTube, with Meta also exploring AI for dubbing and lip-syncing Instagram Reels. While AI dubbing could revolutionize content localization, the emotional connection to human voices remains a key consideration.