Google Enhances Shopping with AI-Powered Vision Match and Virtual Try-Ons

Google is rolling out new AI-powered shopping features, including Vision Match and enhanced virtual try-ons, to personalize and streamline the online shopping experience. Vision Match, now available to all mobile users in the U.S., allows users to describe a garment and receive AI-generated product ideas. The virtual try-on tool, powered by Gemini models and augmented reality (AR), expands to include dresses, pants, and skirts, enabling shoppers to visualize items on diverse body types. These features, driven by Google's advanced AI models and Shopping Graph, aim to boost consumer confidence and make online shopping more enjoyable by offering deeper personalization and improved visualization of products.