Zoho Corporation has released an upgraded version of Zoho Analytics, its self-service business intelligence (BI) platform, incorporating advanced generative AI capabilities. This update aims to enhance diagnostic insights, predictive analysis, and automated reporting, making the platform more powerful and flexible for a wider range of users.
Key enhancements include a custom machine learning (ML) model-building studio and seamless integration with OpenAI, allowing users to develop tailored analytical solutions. The platform now offers more than 100 updates, including improved visualizations and enhanced dashboard building.
Raju Vegesna, Chief Evangelist for Zoho, emphasized the company's long-term investments in automation and AI, stating that this latest version democratizes access to advanced analytics tools. The integration of generative AI is expected to accelerate decision-making processes within organizations.
Zoho Analytics now features a Data Science and Machine Learning Studio, enabling users to create custom models for various applications, such as predicting customer churn. This development positions Zoho as a significant player in the competitive analytics market, catering to both large enterprises and smaller firms seeking advanced data insights.
The introduction of generative AI capabilities reflects a broader trend in the analytics sector, where organizations increasingly leverage AI to automate insights and enhance data management. As businesses face growing data complexity, tools like Zoho Analytics are essential for effective decision-making and strategic planning.