Nestled between the stunning Serra da Lousã and Serra do Açor in Portugal's Coimbra district, the charming municipality of Góis has unveiled a vibrant new tourist brand aimed at showcasing its unique identity. With the tagline "Aqui, estás como queres" (Here, you are as you wish), Góis is positioning itself as a premier destination for travelers seeking a harmonious blend of nature, culture, and community.
During the brand launch, Rui Sampaio, the Mayor of Góis, emphasized the importance of establishing a distinct personality for the region. He stated, "Góis is beginning to assert itself as a territory of excellence in the region. Our communication must reflect our unique character and convey a message that resonates with visitors." This new branding initiative aims to encapsulate the genuine spirit of Góis, a place where time slows down and life finds its rhythm.
The municipality, traversed by the serene Ceira River, offers a plethora of natural wonders and cultural experiences. With its lush forests, rivers, and river beaches, along with a rich gastronomic scene, Góis invites visitors to immerse themselves in its tranquil surroundings. Sampaio noted that the goal is to connect these elements under a bold new brand that distinguishes Góis from its competitors.
While the new branding seeks to refresh the image of Góis, it will still honor its historical heritage, represented by the iconic Ponte Real bridge spanning the Ceira River. This bridge is not only a cultural landmark but also the symbol of Góis' identity.
As part of its promotional strategy, Góis will debut its new brand at the upcoming International Tourism Fair in Madrid, accompanied by a captivating promotional film featuring Portuguese actor Quimbé. This initiative reflects the municipality's commitment to showcasing its rich history and vibrant culture, inviting travelers to experience the joyful energy that defines Góis.
In the words of Mayor Sampaio, "Góis is a land with history, filled with positive energy and color, where nature, tradition, and territory intertwine with a youthful and vibrant spirit. Here, everyone will find their space, their rhythm, and the well-being to 'be as they wish.'" With this new identity, Góis is poised to attract visitors looking for an authentic and enriching travel experience.