In a remarkable turn of events, Japan has welcomed an unprecedented influx of 3.31 million visitors in October 2023, a surge largely attributed to the depreciation of the yen. This financial shift has transformed Japan into a prime destination for international tourists, eager to explore both business and leisure opportunities.
According to the Japan National Tourism Organization (JNTO), this figure surpasses the previous high of 3.29 million recorded in July, indicating a strong recovery trend in the tourism sector. The number of visitors has notably increased from 2.87 million in September, showcasing a growing momentum in tourist arrivals.
As the nation approaches pre-pandemic tourism levels, with a total of 30.2 million tourists recorded by October, Japan's hospitality and related sectors are experiencing significant growth. This resurgence is crucial for the national economy, bringing it closer to breaking the annual record of 31.9 million visitors set in 2019, just before the global shutdown caused by COVID-19.