London Lions Aim for Global Basketball Prominence with New Arena and European Competition

London Lions, rescued from collapse by Tesonet, are setting ambitious goals to become a global basketball brand. CEO Lenz Balan envisions the club competing with Europe's elite in a state-of-the-art arena, a project backed by London's mayor. The women's team previously made history by winning the EuroCup, a first for an English club. Despite financial difficulties that led to administration, Balan believes the future is bright, emphasizing the potential for British players to compete at top European levels. A purpose-built stadium is considered crucial for sustainable growth, allowing the Lions to rival top European clubs and attract international talent. Balan also highlights the growing interest in the UK market from the NBA and EuroLeague, fueled by the Super League Basketball. With new investment and a club-owned league, the London Lions aim to return to European competition and establish themselves as a prominent force in global basketball.