The music world is buzzing with anticipation for Tyla's new single, 'IS IT,' slated for release on July 11, 2025. From a professional journalistic perspective, this release, coupled with her contribution to the 'Smurfs' soundtrack, marks a significant step in her burgeoning career. Industry reports and expert analysis suggest that 'IS IT' is poised to become a summer hit, further solidifying Tyla's position in the global music scene.
According to recent reports, the song was first previewed at a private event in Johannesburg, generating immediate buzz among fans and industry insiders. Sources confirm that the track's dynamic and energetic nature is expected to resonate with a wide audience, potentially surpassing the success of her previous single, 'Bliss.' Furthermore, music analysts predict that the collaboration with Rihanna on the 'Smurfs' soundtrack, with Tyla's song 'Everything Goes with Blue,' will significantly boost her visibility and appeal.
Tyla's ability to blend African rhythms with pop and R&B influences has already made her a standout artist in 2025. The professional journalistic context emphasizes the strategic importance of these new projects in her career trajectory. The release of 'IS IT' and her involvement in the 'Smurfs' film are seen as calculated moves to expand her reach and solidify her status as a global music icon. The industry is watching closely, and the early signs point to a very successful summer for Tyla.