Beyoncé's Cowboy Carter Tour is boosting her latest album's performance on the Billboard charts. The tour's launch in Los Angeles has led to a significant increase in streams for the album. This renewed interest is propelling Cowboy Carter to higher positions on various Billboard rankings.
Streaming Surge
"Protector," featuring Beyoncé's daughter Rumi, has seen a remarkable surge in popularity. Streams of "Protector" jumped by over 200% around the tour's launch, garnering 438,000 plays between April 29 and May 1. Other tracks from Cowboy Carter have also benefited.
"Ya Ya" experienced a 147% increase in streams, while Beyoncé's rendition of Dolly Parton's "Jolene" saw a 118% rise. The album itself climbed from No. 193 to No. 64 on the Billboard 200. Cowboy Carter also reentered the top 10 on the Top Americana/Folk Albums list, moving from No. 15 to No. 8, and ascended from No. 35 to No. 14 on the Top Country Albums ranking.