Meta CEO Mark Zuckerberg has undergone a notable transformation in his personal style in recent years. This evolution reflects a broader shift in his public persona and aligns with his strategic initiatives at Meta.
Zuckerberg's interest in high-end watches has become particularly prominent. In January 2025, he was seen wearing a Greubel Forsey 'Hand Made 1' watch, valued at approximately $900,000, during a video announcement regarding Meta's policy changes. This timepiece is part of a limited series, with only two or three produced annually.
Prior to this, in September 2024, Zuckerberg showcased a De Bethune DB25 Starry Varius watch, priced between $90,000 and $95,700, during an appearance on the 'Acquired' podcast. This model is produced in limited quantities, with only 20 pieces made each year.
Beyond timepieces, Zuckerberg's overall fashion has evolved. He has been spotted wearing custom T-shirts and gold chains, moving away from his previous uniform of gray T-shirts and hoodies. In August 2024, he even designed a T-shirt himself, indicating a more hands-on approach to his wardrobe.
This shift in Zuckerberg's style coincides with significant changes at Meta. In January 2025, Meta announced the end of its third-party fact-checking program, a move that has been interpreted as aligning more closely with the political climate under President Donald Trump. Critics have raised concerns about the potential spread of misinformation following this decision.
Mark Zuckerberg's evolving fashion choices in 2025 reflect a broader transformation in his public image and strategic direction at Meta. His embrace of luxury and expressive fashion, coupled with significant policy changes at Meta, suggests a deliberate effort to reshape his persona and the company's trajectory.