Condiment Craze: Social Media Fuels Global Appetite for Premium Sauces, Chilli Oils, and Cultural Flavors

The global appetite for condiments is surging, driven by social media trends like #CondimentTok. • Premium condiments, such as raspberry spread, croissant butter, and Malaysian Chinese chilli oil, are gaining popularity. • Retailers report significant sales increases in condiments, including truffle mayo and Ottolenghi's harissa paste and miso pesto. • "Swicy" (sweet and spicy) condiments like gochujang mayo and hot honey sauce are emerging. • Condiments are seen as a way to elevate simple meals and add diverse flavors with minimal effort. • Restaurants are selling house-made sauces and dressings, offering restaurant-quality flavors for home cooking. • Heritage brands like Heinz are collaborating on unique products, while fashion brands are creating condiment-themed accessories.