The viral Dubai chocolate bar, known for its creamy pistachio filling, has sparked a global trend, driving innovation and discussions about sustainability in the food industry.
Pistachio Popularity: Roxana Saidi's Táche, a pistachio-based milk and latte brand, has seen sales more than double due to the Dubai chocolate bar craze.
Industry Expansion: The trend is evident at events like the Fancy Food Show in Las Vegas, where vendors showcased various pistachio-based products.
Major Brand Adoption: Starbucks reintroduced pistachio drinks, and Häagen-Dazs revamped its pistachio ice cream recipe. Lindt & Sprüngli and Cacao & Cardamom launched Dubai-inspired products.
Sustainability Focus: Pistachios are more water-efficient than almonds, driving sustainability discussions among buyers and baristas. The U.S. is projected to produce 1.6 billion pounds of pistachios this fiscal year.