The final season of "Squid Game," released on June 27, 2025, has taken the world by storm. The series, which first premiered in 2021, continues to captivate audiences and has set new benchmarks in marketing excellence.
Season 3 generated a staggering 4.56 billion impressions across Netflix's global social media channels. The iconic "Red Light, Green Light" clip on TikTok became Netflix's most-viewed video, amassing 128.6 million organic views. The mobile game "Squid Game: Unleashed" topped the App Store's Free Action Game charts in 107 countries.
Netflix's marketing strategy included global activations in over 25 countries, fostering a sense of community among fans. The series also featured over 100 brand collaborations, including partnerships with Crocs and Puma. These collaborations leveraged the show's distinctive visual elements.
The cultural impact of "Squid Game" is evident in Halloween costumes, sneaker sales, and social media trends. Educational platforms like Duolingo reported a 40% increase in Korean language learners. This led to a K-pop-inspired track going viral on Spotify and TikTok.
The series' success is further highlighted by its critical acclaim. Season 1 received 14 Emmy nominations and secured 6 wins. The marketing campaign for Season 2 earned a Silver Lion at Cannes. The spin-off reality show "Squid Game: The Challenge" garnered Emmy and BAFTA recognition.
"Squid Game" has become a global marketing phenomenon. By integrating storytelling, social strategy, brand collaborations, and immersive experiences, Netflix and the creators have set a new benchmark in entertainment marketing. It exemplifies the power of commanding culture through innovative strategies.