The Lola Gaos Awards, celebrating Valencian audiovisual excellence, are set to embrace the future with a focus on technological advancements. This year's edition, the eighth, promises to highlight how technology is reshaping the landscape of cinema, television, and digital media in the Valencian Community.
A key element of this year's awards is the recognition of innovative uses of technology in filmmaking. According to recent studies, the Valencian audiovisual sector is increasingly adopting advanced technologies, with a 35% increase in the use of virtual production techniques in the past year. This shift reflects a broader trend, as confirmed by industry reports, where the integration of AI and other digital tools is becoming crucial for production efficiency and creative expression.
The awards will also focus on how technology is changing distribution and audience engagement. The CACV has approved a grant of 130,000 euros to support the gala's organization, which will include a digital platform for streaming the event. This platform will offer interactive features, allowing viewers to participate in real-time polls and Q&A sessions with the winners. Furthermore, the use of augmented reality (AR) in promotional materials is expected to enhance the audience experience, with 60% of the promotional content using AR elements.
This year's awards are a testament to the Valencian audiovisual sector's commitment to innovation. The new categories, such as Best Proximity Television Program and Best Proximity Radio Program, will showcase how technology is being used to connect with local audiences. The registration period opens on July 15th, and the awards gala, expected before the end of November, will undoubtedly be a celebration of technological progress and artistic achievement.