Hugh Grant's 'Heretic': A Marketing Masterclass in Horror

The psychological horror film 'Heretic,' starring Hugh Grant, has become a surprising success, not just for its scares, but for its savvy marketing. The film's release by A24, known for its distinctive approach, has generated significant buzz. 'Heretic' premiered on November 8, 2024, and quickly garnered attention, with a Rotten Tomatoes Tomatometer score of 91%. The film's success is a testament to its effective marketing strategy. One key element of 'Heretic's' marketing has been the focus on Hugh Grant's performance. Grant, known for romantic comedies, takes on a villainous role, which has intrigued audiences. The film's marketing capitalized on this casting choice, highlighting Grant's unexpected turn. The film's box office success is notable, grossing over $59 million worldwide. The film's marketing also emphasized the film's unique premise, which involves Mormon missionaries and a mysterious man, creating intrigue and drawing in viewers. This approach, combined with positive critical reviews, has made 'Heretic' a standout in the horror genre, proving that smart marketing can be as effective as a good scare.