Artificial intelligence is a central theme at the Cannes Film Festival 2025, igniting discussions about its evolving role in filmmaking. While some industry professionals express concerns about AI's impact on creativity, others highlight its potential as a valuable tool.
Several films showcased at the festival explore AI's implications. Yann Gozlan's 'Dalloway' features a novelist who uses AI to write, raising questions about its influence on artistic expression. The festival also includes discussions and showcases, such as the AI for Talent Summit from May 14 to 20, part of Cannes Next, exploring the creative and business potential of AI.
Despite the debates, many companies at the Cannes Film Market are promoting AI services designed to assist producers in saving time and resources. These proponents argue that AI can enhance creativity by analyzing film content and predicting box office success, ultimately supporting, rather than replacing, human ingenuity in the filmmaking process.