Saudi Film 'Hobal' Revives Cinema Enthusiasm Approaching Box Office Record Amidst NEOM's Production Boom

A Saudi film is reigniting excitement for cinema in Saudi Arabia, just as box office sales were declining since their 2022 peak. Abdulaziz Alshlahei's drama, 'Hobal,' is nearing the Saudi box office record of $10.8 million. This success is crucial for a new generation of Saudi filmmakers and audiences who have grown up with cinematic openness. Meanwhile, NEOM is attracting filmmakers with a 40% cash rebate, having hosted at least 40 productions in its first four years. 'Hobal's' performance signals a promising future for Saudi cinema, blending local storytelling with international production incentives.