Hailey Bieber has unveiled a new shade of her popular peptide lip gloss. After complaints about the gritty texture and sand-like feeling on the lips, the brand has made improvements by introducing a citrus scent, a golden finish, and a smoother consistency of shea butter. All balms will also be updated with the new formula starting August 14. The new product is priced at $20, which is $2 more than the other shades of lip gloss.
The promotional campaign showcases Bieber on the beach, wearing black swimwear and a gold body chain. The body chain incorporates the brand's name and a space to hold the lip gloss. This accessory is also available on Rhode's online store.
Bieber clarified on social media that 'Lemontini' is a lemon yellow shade. The campaign has generated excitement among fashion enthusiasts, anticipating trends inspired by this new launch.