M-Cube, a leader in immersive digital experiences, has been involved in several innovative projects in 2025, particularly in the fashion and retail sectors. These projects highlight the integration of digital technology to enhance consumer experiences and create engaging environments.
In June 2025, M-Cube launched an immersive campaign for Illy in Milan's Piazza Gae Aulenti. This campaign featured 3D content displayed on a large digital out-of-home (DOOH) LED site. The campaign included a fake out-of-home (FOOH) video showcased across Milan's Porta Nuova circuit, complemented by vertical cuts optimized for social media platforms.
M-Cube designed a digital customer experience for Dolce&Gabbana's flagship store in Diriyah, Saudi Arabia, in April 2025. The store features exclusive fashion collections and a dedicated Dolce&Gabbana Café. M-Cube was responsible for designing and installing custom LED solutions to enhance the store's ambiance.
M-Cube is also participating in several significant events in 2025. These include the Retail Summit 2025 in Italy, The Next Stage Immersive Summit in California, and the 2025 RTIH Innovation Awards in London. These events focus on the future of retail, immersive technology, and experiential entertainment.