Fashion logistics: the race between warehouse and wardrobe

Edited by: Екатерина С.

The fashion industry is a dynamic and rapidly evolving sector. Staying on trend, maintaining sustainable practices, and standing out in a competitive landscape present significant challenges. The warehouse, the engine room of fashion retail, plays a crucial role in a brand's success.

Vanderlande is a company specializing in logistics process automation, founded in 1949. It offers solutions designed to optimize the flow of goods in warehouses and distribution centers.Vanderlande provides automation models for major fashion brands. These solutions ensure efficient and precise movement of products from the warehouse to the wardrobe. The delivery experience is just as important as the product itself, and late or substandard deliveries can negate marketing and design efforts.

Automation technologies are designed for high-volume and high-velocity environments. These systems handle fast-moving apparel, efficiently store seasonal lines, and enable same-day order fulfillment. Unpredictability is a key challenge in fashion logistics, with viral campaigns and fluctuating return volumes.

Scalable systems, such as goods-to-person technology and advanced sortation, help brands remain agile. Vanderlande's approach combines intelligent software, operational insight, and real-world delivery experience. The focus is on optimizing systems for footprint, sustainability, and long-term adaptability.

As fashion continues to evolve, the pace will accelerate, and the margin for error will shrink. Brands that invest in both design and delivery will thrive. The perfect outfit is only relevant if it arrives on time and in perfect condition.

Sources

  • MHD

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