The fashion world is undergoing a digital transformation, spearheaded by the introduction of Alta, an AI-powered styling and shopping assistant. Founded by Jenny Wang, 28, the company recently secured an impressive $11 million funding round led by Menlo Ventures.
Alta aims to revolutionize the shopping experience by allowing users to virtually manage their wardrobes and receive personalized outfit recommendations. The concept of creating a personal styling agency tailored to users' budgets, lifestyles, weather, and calendars has been Wang's long-term vision.
Alta utilizes advanced algorithms to suggest outfits and allows users to try them on with a personalized virtual avatar. Users can upload their wardrobe by taking photos, forwarding receipts, or searching the Alta database. This enables seamless integration of existing clothing items with new purchase options.
In an increasingly competitive market, Alta distinguishes itself through its technical architecture and user interface. The company is supported by prominent investors, including Meredith Koop, Michelle Obama's stylist, who assisted in training Alta's AI.
With the new capital, Alta plans to expand its team and further advance research and development. The company has already partnered with the Council of Fashion Designers of America (CFDA) to offer Alta to its members. Wang has relocated to New York to further develop the technology and leverage proximity to European markets.
Expansion into Europe is driven by support from LVMH and tech influencer Zita d'Hautville. Alta is also collaborating with Marie Kondo to gain a foothold in Oceania and the Pacific region. Future partnerships with retailers worldwide are also planned to further growth.
Wang believes that many of the most exciting AI companies are emerging in New York and has assembled a highly qualified, fashion-enthusiastic team to realize her vision. Alta stands at the forefront of a new wave of consumer technologies designed to make styling and shopping more effective.