Kim Kardashian's Skims and Nike have partnered to launch NikeSkims, a new line of women's sportswear. The line will feature fitness apparel, footwear, and accessories. The products are expected to be released in the second quarter of this year, with global expansion planned for 2026.
NikeSkims aims to become a sub-brand within Nike's portfolio, similar to the Jordan brand. This collaboration follows Nike's termination of its agreement with Coty, after which Kardashian repurchased a 20% stake in her company.
Nike hopes the partnership will bolster its women's sports equipment business, which currently generates $8.6 billion in revenue. The company aims to compete with brands like Lululemon and Alo Yoga in the women's fitness market. Kardashian has announced her role as the first employee of NikeSkims.