Hugo Boss has introduced NovaPoly, an innovative recycled polyester yarn developed with Jiaren Chemical Recycling and NBC LLC [1, 4]. Hugo Boss holds the trademark and exclusive usage rights for the first year, aiming to set new industry standards [10]. The company plans to license NovaPoly across the fashion sector in the future [1, 4].
As part of the Boss The Change initiative, the first Boss Green products featuring NovaPoly will launch globally in October 2025 [1, 4]. For the Spring/Summer 2026 collection, the yarn will be integrated into selected performance wear items [1].
NovaPoly is made from textile waste from clothing production and post-consumer phases [1, 4]. It is enhanced with a natural additive that mimics natural fiber behavior, making it degradable and supporting Hugo Boss's goal to combat microplastics [1, 4]. Products containing NovaPoly will be available online, in BOSS stores, and at selected wholesale retail partners globally starting in October 2025 [1].