H&M Studio's Resort 2025 collection draws inspiration from Marrakech, blending the city's vibrant life with the desert's serene landscapes. The collection, launching on May 8, 2025, features airy dresses, kaftans, and structured tailoring.
Key pieces include embellished cotton jackets, curved-leg jeans, and printed kaftans. The color palette includes terracotta, sandy beige, black, white, and vibrant blues. Kathrin Deutsch, collection designer at H&M Studio, describes the result as 'dreamy yet fierce and modern.'
The collection balances craftsmanship with bold silhouettes, using materials like linen, cotton, and chiffon. A standout piece is a cropped beige cotton jacket with Moroccan-inspired embroidery, paired with curved-leg jeans featuring stud embellishments.