Coach Partners with WNBA to Champion Self-Expression

Coach, the renowned American fashion house, has entered a multi-year partnership with the Women's National Basketball Association (WNBA). This collaboration aims to promote courageous self-expression both on and off the basketball court. Coach will become the official handbag partner of the WNBA, highlighting the intersection of sports and fashion.

The partnership seeks to empower players and fans to express their individuality. This initiative underscores Coach's commitment to 'Courage to Be Real,' encouraging people to explore their identities confidently.

WNBA Draft 2025 and Key Initiatives

The collaboration will be prominently featured at key WNBA events, starting with the WNBA Draft 2025 on April 14 in New York City. Coach will present the WNBA Draft Orange Carpet. The WNBA Draft 2025 was presented by State Farm at The Shed in New York City.

Coach will spotlight the stories of five WNBA prospects who bridge the gap between sports and fashion: Paige Bueckers, Hailey Van Lith, Aneesah Morrow, Kiki Iriafen, and Sonia Citron. Coach will also be the presenting partner of WNBA Pride and an associate partner of AT&T WNBA All-Star 2025 in Indianapolis.

This marks Coach's first league-wide sponsorship in sports. Other brands associated with the WNBA include Sephora Canada, Skims, Nike and Reebok. The WNBA continues to expand its partnerships with fashion and beauty brands.