TikTok Expands Shopping Platform to France, Germany, and Italy While Etsy Appoints New CTO and Depop Gets Interim CEO

TikTok Shop has launched in France, Germany, and Italy, expanding its reach in Europe. This follows its success in the UK and the US, where it generated significant revenue. The platform allows users to purchase products directly through the app, blurring the lines between entertainment and commerce. Retail experts view this as a potential "gamechanger," challenging established online retailers like Amazon. Carrefour, AboutYou, and Cosnova are among the first retailers to join the platform. Etsy has appointed Rafe Colburn as its new Chief Technology Officer, effective May 5th. Colburn previously served as CTO and CPO of Etsy's fashion resale marketplace, Depop. Peter Semple, Depop's current CMO, will become interim CEO of Depop on the same date. These leadership changes aim to scale Etsy's impact and enhance shopping experiences.