Bad Bunny Fronts Calvin Klein's ICON COTTON STRETCH Campaign, Showcasing Modernity and Inclusivity

Bad Bunny, a prominent figure in contemporary music, has partnered with Calvin Klein for their global ICON COTTON STRETCH campaign. This collaboration highlights the increasing trend of celebrities engaging in fashion advertising, bringing their artistic essence to the forefront. Bad Bunny announced the partnership on social media, showcasing the collection and his unique style. The campaign, photographed by Mario Sorrenti, features Bad Bunny modeling the new men's underwear line, ICON COTTON STRETCH, known for its contemporary design and functional comfort. The collection includes boxer briefs, hip briefs, and trunks. Bad Bunny's selection as an ambassador aligns with Calvin Klein's values of modernity, inclusivity, and authenticity. This collaboration follows Bad Bunny's appearance at the Calvin Klein Collection Fall 2025 show during New York Fashion Week, underscoring his growing involvement in the fashion world. The campaign reflects a broader shift towards recognizing diversity and challenging traditional gender norms, with Bad Bunny embodying self-expression and breaking barriers in urban music. The campaign aims to spark conversations about fashion, identity, and the role of music.