Tianjin's Immersive Street Theater Revives Classic Drama 'Sunrise,' Boosting Cultural Tourism and Engaging Global Audiences

In Tianjin, China, the Tianjin People's Art Theater has transformed the Jinjie commercial district into an immersive stage for Cao Yu's classic drama "Sunrise." Since its debut in October 2024, this innovative production has drawn over 60,000 spectators, blending theater with cultural tourism. Set against the backdrop of the 1930s, the play unfolds near the historic Huizhong Hotel, inviting audience participation and dissolving the boundary between performers and spectators. This approach mirrors global trends in immersive theater, such as "Sleep No More," and is amplified by social media platforms like Xiaohongshu, where "cultural tourism" posts have garnered over 50 million views. The initiative has revitalized historic districts, with over 300 cultural blocks and 1,800 heritage buildings rejuvenated nationwide between 2023 and 2024. Each performance is livestreamed, extending its reach globally. Tianjin's "urban theater" initiative integrates art into daily life, showcasing the city's cultural heritage and artistic vibrancy.