AÍMER Debuts 2025SS Collection at China Fashion Week, Championing 'Unbounded Rebirth' and Redefining Lingerie Aesthetics

AÍMER, a leading fashion brand, unveiled its 2025SS collection at China Fashion Week (Spring) on March 23, 2025, in Beijing. The collection, themed "Unbounded Rebirth," explores the fusion of tradition and future, nature and vitality, and art and daily life. AÍMER's new line showcases innovative designs that redefine lingerie aesthetics, blending romantic lace, natural fabrics, and structural innovations. The collection integrates Kunqu opera elements and Acanthus leaf motifs, bridging classical and contemporary charm. AÍMER aims to elevate functional underwear to "cultural wear" through technological advancements and diverse designs, offering modern women versatile choices for daily wear and self-expression. The brand has expanded its global presence with stores in Singapore, Macau, and Dubai, and an international website.