Cyprus is launching a global campaign, "Minds in Cyprus," to attract talented Cypriots back home, as announced by President Nikos Christodoulides. The initiative, backed by Invest Cyprus and the Cyprus chamber of commerce and industry (Keve), will begin in the United Kingdom.
The campaign is part of a broader national strategy to strengthen the country's economy. More than 750 expressions of interest have already been received, leading to a larger venue for the London event.
President Christodoulides emphasized that the initiative includes more than just tax incentives. Additional measures to support those returning to Cyprus will be approved.
This campaign aims to reshape the economy into a more resilient and competitive model. Cyprus saw a growth rate of 3.4 per cent in 2024, one of the highest in the EU. Unemployment has fallen below 5 per cent, with youth unemployment declining faster than anywhere else in Europe.
The economic push is driven by reforms, fiscal responsibility, and a business-friendly environment. A key element is the country's first major tax reform in 20 years, designed to reduce burdens and encourage investment. The reform aims to improve liquidity and promote investment in technology, digital transformation, and the green economy.
Digitalization is also a central focus, with the "Digital Citizen" platform streamlining public services. This platform will soon connect with Greece's system and offer 60 new services by 2025. Aligning education with the labor market is also a priority, with studies underway to improve links between schools and businesses.
Cyprus is also working to improve its international reputation. This effort began in early 2024 with internal reforms demonstrating a commitment to change. The goal is to re-establish Cyprus as a trustworthy and dynamic hub for global business.