In 2025, TikTok's influence on the music industry is undeniable, fundamentally altering how songs are discovered and achieve chart success. The platform's impact extends beyond promotion, actively driving music trends and chart performance.
A 2025 report by TikTok and Luminate reveals that 84% of songs entering the Billboard Global 200 chart in 2024 gained viral traction on TikTok first. U.S. users are 74% more likely to discover and share new music on social and short-form video platforms compared to the average user.
Several artists have experienced significant breakthroughs through TikTok. Sombr's "Back to Friends" debuted at number 140 on the Billboard Global 200 in April 2025 and later peaked at number six. Bad Bunny's "DTMF" debuted at number two on the Billboard Hot 100 and topped the U.S. Streaming Songs chart.
The music industry has adapted to TikTok's dominance by integrating the platform into marketing strategies. Artists and labels now prioritize creating content tailored for TikTok's format. This shift reflects a broader trend where TikTok serves as both a promotional tool and a barometer for a song's potential success.
In conclusion, TikTok's influence in 2025 is undeniable, serving as a catalyst for music discovery and chart performance. Its ability to propel songs from obscurity to prominence has redefined traditional music promotion and consumption.