Taylor Swift has achieved a historic milestone, surpassing 105 billion streams on Spotify. She is the first woman to reach this number on the platform.
This achievement highlights her immense popularity and the enduring appeal of her music. Her re-recorded albums, known as "Taylor's Versions," have significantly boosted her discography's performance.
Seventeen of her songs have surpassed one billion streams each, placing her alongside artists like Drake and The Weeknd. "Cruel Summer" leads with 2.9 billion streams, followed by "Blank Space" (2.1 billion) and "I Don't Wanna Live Forever" (1.9 billion).
Taylor Swift is among the most-listened-to artists globally, ranking fourth among women on Spotify with over 82 million monthly listeners. She holds the tenth position overall.
Her album "reputation" has seen a resurgence, with a 221% increase in consumption in the United States. It jumped from 78th to 5th on the Billboard 200.
The album sold 42,000 equivalent units in a single week, nearing the numbers of new releases. This demonstrates her continued ability to connect with audiences.
Taylor Swift continues to defy industry norms and dominate the streaming era. Her success underscores her strategic approach to music marketing.