The Korean Business Research Institute has unveiled the May 2025 brand reputation rankings for girl group members, with Jennie from BLACKPINK leading the pack. Her brand reputation score reached 9,479,200, marking a 42.78% increase from April.
Jennie's high score is attributed to her appearances at the Met Gala and on "You Quiz on the Block." High-ranking phrases in her keyword analysis included “like JENNIE,” “Met Gala,” and “You Quiz on the Block,” while her highest-ranking related terms included “confident,” “unrivaled,” and “honest.” Her positivity-negativity analysis also revealed a score of 90.43 percent positive reactions.
IVE's Jang Won Young secured second place with a score of 6,210,896, a 1.95% increase. Rosé from BLACKPINK rose to third place with 5,496,021 points, a 13.51% increase, boosted by international event appearances.