T-series' 'pabbi' blends bollywood and global pop

T-Series continues its digital-first strategy with the release of 'Pabbi,' a vibrant blend of Bollywood and global pop elements. The song features British-Indian singer Jasmin Walia, known for her appearances on 'The Only Way Is Essex'. Tulsi Kumar's vocals and Tanishk Bagchi's music production create an infectious rhythm. Rajit Dev directed the music video, creating a visual spectacle of color and dance. The choreography and fast-paced editing align with T-Series' formula for YouTube success. Ganesh Waghela contributed to the music production, with mixing and mastering by Arvind Sonu. Bhushan Kumar's T-Series aims to define modern Bollywood pop with 'Pabbi'. The song is a bold statement, designed for a broad audience. T-Series continues to dominate the Indian music landscape with its digital-first approach.