Lady Gaga drew a massive crowd of 2.1 million fans to Copacabana Beach in Rio de Janeiro for a free concert on Saturday, May 3, 2025 [2, 7, 10]. The performance broke Madonna's previous record of 1.6 million attendees in the same city [2, 3, 5].
The concert, part of a series of promotional events, transformed the beach into a vibrant 'Gagacabana' [2]. Fans traveled from across Brazil and South America to attend the show [2, 14].
Gaga performed her classic hits, including 'Poker Face' and 'Alejandro,' switching between an array of dresses including one with the colors of the Brazilian flag [2, 12]. The free concert made the superstar accessible to many who might not otherwise have the opportunity to see her live [2, 11]. City authorities plan to host a free music show of similar scale every May for the next four years [14, 15].