Global Music Scene Heats Up: Russian Duo's "Sigma Boy" Climbs Billboard Charts, K-Pop's NouerA Eyes 2025 Rookie Title

Edited by: Olga Sukhina

The global music scene is witnessing exciting developments, with diverse talents making their mark on international charts. Russian schoolgirls Betsy and Maria Yankovskaya, known for their hit "Sigma Boy," have garnered significant attention, amassing 53 million views on YouTube and 33 million streams on Spotify. Their track has also climbed to the 7th position on the Billboard Hot Dance/Pop Songs chart, showcasing their growing international appeal.

Meanwhile, in the K-Pop realm, rookie boy band NouerA is gearing up for a promising 2025. With their debut EP "Chapter: New is Now," the seven-member group aims to dominate music streaming platforms and secure the coveted Rookie of the Year award. NouerA's invitation to Billboard's "No. 1s Party 2024" in Los Angeles further solidifies their position as a rising force in K-Pop.

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