Kendrick Lamar's Super Bowl Halftime Performance Sparks Streaming Surge; "Not Like Us" Sees 430% Increase

Kendrick Lamar's Super Bowl LIX halftime show in New Orleans ignited a massive surge in his music streams, with his controversial diss track "Not Like Us" experiencing a staggering 430% increase in Spotify listenership in the three hours following the performance. The rapper's overall streaming numbers jumped by 175%."Humble" saw a 300% increase, while his duet with SZA, "All the Stars," jumped 290%. SZA herself experienced an 80% increase in streaming numbers. "Not Like Us," which previously topped the Billboard Hot 100 for two weeks and spent 20 weeks at No. 1 on the Hot Rap Songs chart, recently surpassed one billion streams on Spotify.Lamar's performance included snippets of "Squabble Up," "DNA," "Euphoria," "Man at the Garden," "Peekaboo," "Luther," and "TV Off." The performance also referenced the ongoing legal battle surrounding "Not Like Us," with Lamar teasing, "I want to play their favorite song, but you know they love to sue."