Tron Inc., formerly known as SRM Entertainment, has officially rebranded and changed its Nasdaq ticker symbol to 'TRON', effective July 17, 2025. This strategic move aligns with the company's transformation into a blockchain-focused entity, emphasizing its commitment to the TRON blockchain ecosystem.
The rebranding signifies a shift from SRM Entertainment's traditional business model, which included designing and manufacturing custom merchandise for major theme parks and entertainment venues, to a focus on managing a corporate treasury composed primarily of TRON (TRX) tokens. As of July 13, 2025, the TRON blockchain hosts approximately $81.7 billion in US dollar stablecoins, underscoring its significant presence in the digital asset landscape.
CEO Rich Miller highlighted the importance of this transition, stating, "We believe that TRX will continue to play a critical role in building the next generation global payment rail and a more inclusive financial infrastructure with 24/7 low-cost and fast transaction capability." This rebranding reflects the company's commitment to leveraging the TRON blockchain for long-term value creation and the adoption of decentralized financial tools.
Despite the name change and new strategic focus, Tron Inc. will continue its legacy operations in the toy and merchandise industry through a wholly owned subsidiary. This division remains active in producing branded products for high-profile clients, including Walt Disney Parks and Resorts and Universal Parks and Destinations.
The market has responded positively to the rebranding announcement, with Tron Inc.'s stock price experiencing a significant increase, reflecting investor confidence in the company's new direction and the potential of the TRON blockchain.