On June 23, 2025, Brazilian fintech company Méliuz announced its Bitcoin treasury strategy.
In March 2025, Méliuz allocated 10% of its cash reserves, approximately R$20 million, to acquire 45.72 BTC at an average price of R$90,926 per unit.
In May 2025, Méliuz acquired an additional 274.52 BTC for R$28.4 million, bringing its total holdings to 320.2 BTC, valued at over R$34.89 million. This move, approved by shareholders, makes Méliuz the first public company in Brazil to integrate Bitcoin into its treasury strategy.
Since the initial Bitcoin purchase, Méliuz's stock price has increased by 116%. The company plans to further expand its digital asset exposure.