On April 29, 2025, Kraken launched Kraken Embed, a Crypto-as-a-Service (CaaS) solution designed for neobanks, fintech firms, and traditional banks. This new service aims to provide their customers with seamless access to cryptocurrency trading.
Kraken Embed simplifies operational and infrastructural demands, enabling financial institutions to offer regulated crypto trading within weeks. This is achieved without needing extensive internal expertise. Institutions benefit from Kraken's market experience, liquidity, and exchange infrastructure.
Kraken's first integration partner, bunq, a European neobank, has already demonstrated the impact of Embed. Kraken supports trading in over 370 digital assets and is among the most liquid crypto exchanges globally.
Brett McLain, Head of Blockchain and Payments at Kraken, stated that this solution empowers financial institutions to meet customer demand efficiently. Kraken aims to help banks and fintech companies adapt as cryptocurrencies become mainstream.
The launch of Kraken Embed aligns with the global trend toward cryptocurrency adoption, especially in Europe. Kraken's technical and regulatory infrastructure positions it as a reliable partner for financial institutions entering the crypto market.