BNB Chain Launches $100M Liquidity Program for Native Projects

On March 24, BNB Chain announced a $100 million program to boost liquidity for its native projects on centralized exchanges (CEXs). The initiative will allocate incentives, primarily in BNB tokens, to projects listing on 11 major CEXs. This program aims to enhance ecosystem liquidity and foster project growth. Projects must have at least a $5 million market cap and $1 million in daily trading volume to qualify. Rewards can reach up to $500,000 in permanent liquidity for listings on major CEXs like Binance and Coinbase. The program will run for a three-month trial on a first-come, first-served basis. BNB Chain previously launched two smaller liquidity incentive programs, allocating two tranches of $4.4 million in February and March to incentivize CEX listings for memecoins and other ecosystem projects.