Meta is expanding its partnership with EssilorLuxottica to include the Oakley brand, signaling a new phase in the smart glasses market.
The Oakley Meta glasses are designed for cyclists and athletes, with the camera positioned in the center of the frame. Ray-Ban Meta glasses, aimed at a broader audience, have cameras on the temples.
Over 2 million Ray-Ban Meta glasses have been sold to date. EssilorLuxottica plans to increase production capacity to 10 million units annually by the end of 2026.
Competition in the smart glasses market is intensifying, with Google, Warby Parker, and Gentle Monster also developing smart glasses. Apple is expected to launch a similar product by the end of 2026.
The collaboration between Meta and Oakley indicates that smart glasses will reach wider audiences. It also shows that more specialized solutions are being developed for specific user groups, such as athletes.