Apple Inc. is appealing a €500 million fine imposed by the European Union for alleged violations of the Digital Markets Act. The EU accused Apple of restricting app developers from informing customers about alternative offers outside the App Store, a practice known as "steering."
The European Commission found Apple breached anti-steering obligations, hindering developers and consumers. Apple argues the fine is "unprecedented" and the required changes would stifle innovation and compromise user security.
Apple revised its App Store policies in June 2025 to comply with EU regulations, allowing developers to promote external purchase offers. As of July 8, 2025, Apple's stock (AAPL) is trading at $209.95.