UFC and Meta Announce Multimillion-Dollar Partnership, Meta Named Official Fan Technology Partner

Las Vegas, Nevada - UFC and Meta have announced a multimillion-dollar, multiyear partnership. Meta will become the 'official fan technology partner' of UFC, with branding in the Octagon ring for pay-per-view and 'Fight Night' events. The integration will include Meta AI, Meta Glasses, Meta Quest, Facebook, Instagram, WhatsApp, and Threads. Meta's Threads will feature exclusive UFC content and will be referenced in live UFC broadcasts. Both companies are planning further announcements in the next three to nine months, including a new UFC fighter rankings system using Meta technology.