Rare Chief Oshkosh Beer Can Sells for Record-Breaking $111,150 at Auction, Igniting Breweriana Collector Frenzy

A rare Chief Oshkosh Crowntainer beer can from the 1950s fetched a staggering $111,150 at a Morean Auctions event, setting a new world record for brewery memorabilia. The near-mint condition can, believed to be the only one of its kind, sparked a bidding war after a Facebook post detailing its history went viral. The winning bidder, a Wisconsin collector, was inspired to bring the can “back to its home state.” The price eclipsed the previous record of $93,600, also set by Morean Auctions. Dan Morean, founder of the auction house, noted the increasing recognition and value of these once-disposable items among collectors. Morean Auctions, specializing in beer cans and alcohol-related advertising, has solidified its reputation in the breweriana world by focusing on quality service and rare finds. The auction house plans to continue sourcing unique items as interest in vintage brewery memorabilia continues to surge.